Did You Know?
Yahoo's quarterly earnings soared more than sixfold, as it benefited from a big investment gain and a continued surge in online advertising. The online media giant's second-quarter profit was $755 million, or 51 cents a share, compared with $113 million, or 8 cents, in the same quarter a year ago.
Class Action Lawsuit:
Named in Lane's Gift's Class Action: Yes
Named in the Click Defense Lawsuit: Yes
Suspected Click Fraud Reported For:
- Overcharging for PPC advertising.
- Being slow in refunding fraudulent clicks.
- Being slow in responding to Click Fraud inquiries.
- Allowing Yahoo Search (Overture) partners/affiliates to abuse their system.
- Not taking adequate measures to prevent click fraud.
- Allowing Parked Domain name servers to abuse their system.
- Charging for clicks from outside of specified geographically targeted areas.
- Refusing to disclose all known or suspected overcharges to advertisers.
- Allowing for overcharging which may have been committed in whole by third parties.
- Not contacting Yahoo Search (Overture) advertiser when they become victims of click fraud.
- Collecting revenue for illegitimate PPC advertising traffic, which was not made by bona fide consumers.
- Not disclosing to advertisers the knowledge that they have evidence of click fraud in their network and continue to collect revenue for these clicks.
- Not properly accounting and refunding fees it has wrongfully collected from identified victims of click fraud.
- Continuing to allow Yahoo Search (Overture) partners/affiliates who accept PPC advertising on their websites to engage in click fraud to increase their own commissions, which in turn also increases the amount that advertisers pay for advertisements.
- Failing to adequately advise Yahoo Search (Overture) advertisers when they have been victimized and refund to them the excess charges in a timely manner.
Special Note to Yahoo: We welcome your response to these suspected click fraud charges. What we want is for you to rid your network of click fraud so we can all go back to business as usual. This situation is not getting better. It is getting worse every day.
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