Did You Know?
Google's earnings more than quadrupled during the three months ended in June, climbing to $342.8 million, or $1.19 per share, from $79.1 million, or 30 cents per share, at the same time last year.
Class Action Lawsuit:
Named in Lane's Gift's Class Action: Yes
Named in the Click Defense Lawsuit: Yes
Suspected Click Fraud Reported For:
- Overcharging for PPC advertising.
- Being slow in refunding fraudulent clicks.
- Being slow in responding to Click Fraud inquiries.
- Charging for clicks when there were admitted system errors.
- Allowing Google AdSense players to abuse their system.
- Not taking adequate measures to prevent click fraud.
- Allowing Parked Domain name servers to abuse their system.
- Charging for clicks from outside of specified geographically targeted areas.
- Refusing to disclose all known or suspected overcharges to advertisers.
- Allowing for overcharging which may have been committed in whole by third parties.
- Not contacting Google AdWords advertisers when they become victims of click fraud.
- Collecting revenue for illegitimate PPC advertising traffic, which was not made by bona fide consumers.
- Not disclosing to advertisers the knowledge that they have evidence of click fraud in their network and continue to collect revenue for these clicks.
- Not properly accounting and refunding fees it has wrongfully collected from identified victims of click fraud.
- Continuing to allow Google AdSesne players who accept PPC advertising on their websites to engage in click fraud to increase their own commissions, which in turn also increases the amount that advertisers pay for advertisements.
- Failing to adequately advise Google AdWords advertisers when they have been victimized and refund to them the excess charges in a timely manner.
Special Note to Google: We welcome your response to these suspected click fraud charges. What we want is for you to rid your network of click fraud so we can all go back to business as usual. This situation is not getting better. It is getting worse every day.
"We believe this suit is without merit, and we will defend ourselves against it vigorously.' -Mike Mayzel, Google - Red Herring Magazine, June 29, 2005
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