Did You Know?
According to The Times of India, "A growing number of housewives, college graduates, and even working professionals across metropolitan cities are rushing to click paid Internet ads to make $100 to $200... per month".
Class Action Lawsuit:
Named in Lane's Gift's Class Action: Yes
Named in the Click Defense Lawsuit: No
Suspected Click Fraud Reported For:
- Overcharging for PPC advertising.
- Being slow in refunding fraudulent clicks.
- Being slow in responding to Click Fraud inquiries.
- Not taking adequate measures to prevent click fraud.
- Refusing to disclose all known or suspected overcharges to advertisers.
- Allowing for overcharging which may have been committed in whole by third parties.
- Not contacting FindWhat advertisers when they become victims of click fraud.
- Collecting revenue for illegitimate PPC advertising traffic, which was not made by bona fide consumers.
- Not disclosing to Look FindWhat advertisers the knowledge that they have evidence of click fraud in their network and continue to collect revenue for these clicks.
- Not properly accounting and refunding fees it has wrongfully collected from identified victims of click fraud.
- Failing to adequately advise FindWhat advertisers when they have been victimized and refund to them the excess charges in a timely manner.
Special Note to FindWhat: We welcome your response to these suspected click fraud charges. What we want is for you to rid your network of click fraud so we can all go back to business as usual. This situation is not getting better. It is getting worse every day.
FindWhat Comments:
Karen Yagnesak, vice president, marketing and communications, from search provider FindWhat.com offers the following definition of click fraud. "We define click fraud as a malicious cheating, scamming or scheming with the intent for monetary or competitive gain," she says. "In my opinion, there are two types of click fraud -- malicious user-generated fraud and unintentional fraud generated by robots and spiders." |
