Did You Know?
Marketers are at risk of soon losing over $1 billion annually through Internet "click fraud," according to SPSS, a worldwide provider of predictive analytics software. In December 2004, the Search Engine Marketing Professional Organization (SEMPO) found that one in five pay-per-click online advertisements are counterfeit. It is estimated that last year, click fraud cost businesses $800 million. If no action is taken, these costs are set to rise to $1.1 billion. More than 95 percent of the Fortune 1000 companies are SPSS customers.
Class Action Lawsuit:
Named in Lane's Gift's Class Action: Yes
Named in the Click Defense Lawsuit: No
Suspected Click Fraud Reported For:
- Overcharging for PPC advertising.
- Being slow in refunding fraudulent clicks.
- Being slow in responding to Click Fraud inquiries.
- Not taking adequate measures to prevent click fraud.
- Refusing to disclose all known or suspected overcharges to advertisers.
- Allowing for overcharging which may have been committed in whole by third parties.
- Not contacting Enhance (Formerly "AHA") advertisers when they become victims of click fraud.
- Collecting revenue for illegitimate PPC advertising traffic, which was not made by bona fide consumers.
- Not disclosing to Look Enhance (Formerly "AHA") advertisers the knowledge that they have evidence of click fraud in their network and continue to collect revenue for these clicks.
- Not properly accounting and refunding fees it has wrongfully collected from identified victims of click fraud.
- Failing to adequately advise Enhance (Formerly "AHA") advertisers when they have been victimized and refund to them the excess charges in a timely manner.
Special Note to Enhance (Formerly "AHA"): We welcome your response to these suspected click fraud charges. What we want is for you to rid your network of click fraud so we can all go back to business as usual. This situation is not getting better. It is getting worse every day.
Enhance (Formerly "AHA") Comments: |
