Did You Know?
An automated robot can generate many visits and lots of page views, but do so in an inhumanly short period of time. By knowing how long a typical visitor spends on your site you will be able to identify suspicious click activity.
No one wants to believe that Web giants like Google & Yahoo would knowingly allow fraudulent clicks to go unchecked while their advertisers continued to pay them top dollars in good faith for what they believe to be "legitimate" clicks. Both Google & Yahoo's profits have hit record numbers in recent months amid two Click Fraud Class Action lawsuits. We have found several cases of "invalid clicks" in our server logs that were as high 30% of our daily budgets. We would like to contribute to solving this problem so we can move back to "business as usual". We have posted this Website to help sort what is real and what is myth about Click Fraud. |
